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Target Admits Organic Soy Milk Advertising Error

22 December 2009 No Comment

Following a US Department of Agriculture (USDA) investigation, Target Corporation quietly admitted last week that it wrongly advertised soy milk being sold in its stores as organic when in fact it was not.  The error relates to newspaper advertisements that showed a picture of soy milk on sale at Target stores labeled as “Organic”, which turned out to be conventionally produced.

The USDA investigation was prompted by a complaint by The Cornucopia Institute, a Wisconsin based consumer and farmer advocacy group, who communicated to the USDA that the soy milk being advertised by Target and the soy milk being sold were not the same product.

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